India’s most popular short video app Chingari partners with Fashion TV

India’s fastest-growing and most popular short video app Chingari has inked an exclusive partnership with Fashion TV (FTV), a leading fashion and lifestyle broadcasting television channel. This is the first time that Fashion TV is collaborating with a video app around the world.

The partnership will allow Chingari, which is powered by Gari Network native token GARI, to play Fashion TV content on its app.

The two (Chinagri and Fashion TV) have also collaborated in launching 100 GARI Panda NFTs. The holders of these NFTs will be granted access to exclusive fashion shows and parties by Fashion TV and access to the Fashion Metaverse among many more.

After partnering, the CEO and Co-founder of the Chingari app, Mr. Sumit Ghosh, said:

“We are extremely happy to announce the partnership of Chingari, powered by GARI and Fashion TV. The partnership will be mutually beneficial for both the brands with Chingari getting exclusive rights to play Fashion TV content on its platform. Further, the all exclusive 100 GARI Panda NFTs and Fashion TV NFTs, GARI Panda NFTs will turn out to be a goldrush for the artists and celebrities across the globe.”

On the other hand, the president of Fashion TV, Michel Adam Lisowski, said:

“The partnership aligns with our vision to make accessible our premium content from the fashion industry’s most successful designers, models, photographers to everyone. The Fashion TV- GARI Panda NFTs is another exciting offer to the community wherein the early adopters could churn out crazy payouts.”

Chingari &GARI token

Chingari was launched in 2018 and has been the fastest-growing short-video app in India attracting entertainment engagement from a wide array of categories like dancing, transformation, singing, and innovative skills among others.

Chingari’s eclectic platform entertains over 130 million users across India and has videos in over 15 languages.

The GARI token enables short video creators on Chingari to monetize their content on GARI Network thus earning them a passive income. The partnership between Chingari and Fashion TV will therefore also go a long way in positively impacting the price of GARI token, which has been in the red in the last few weeks.

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Author: Charles Thuo